Artisan-crafted home goods rooted in intention, warmth, and heirloom quality.

READ THE FULL CASE STUDY →

The Ask
Launch brand from zero—with a lean team, limited budget, and big expectations for revenue and brand resonance.

The Solution
LAKE led full-brand strategy and execution: shaping the brand voice and messaging, crafting authentic storytelling, producing photography and video in-house, building campaign creatives, securing national press, and optimizing e‑commerce and paid media—all with a streamlined, efficient approach.

The Result
In nine months, Corador:
→ Generated over $160K in sales
→ Achieved 70% growth in 2025
→ Reached a standout $775 AOV—4× the industry norm
→ Saved an estimated $92K through lean, in-house production and strategic channel scaling.

READ THE FULL CASE STUDY →

Design-driven escapes in iconic outdoor destinations.

READ THE FULL CASE STUDY →

The Ask
Revive a high-potential property that wasn’t delivering. With a newly opened but underperforming Cape Cod property, AutoCamp needed to boost awareness and improve full-funnel performance—without adding headcount.

The Solution
We diagnosed key funnel issues, aligned leadership on strategy, and revamped messaging across digital and physical touchpoints. Then we launched AutoCamp’s first East Coast omnichannel campaign—spanning OOH, direct mail, radio, paid media, email, and influencer partnerships—while managing production, agencies, and media buys.

The Result
In just six months:
→ 50% increase in market awareness
→ 30% growth in the email database
→ 50% YoY increase in branded search volume
→ A replicable marketing foundation now used across properties nationwide

READ THE FULL CASE STUDY →

A global wellness brand rooted in mindfulness, movement, and the mantra: Find What Feels Good.

The Ask
Launch the brand’s flagship digital event, 30 Days of Yoga, and design a new headquarters that embodied the heart of the brand—on screen and off.

The Solution
LAKE led creative direction across campaign copy, visuals, and strategy. We oversaw the concept and execution of the new production space—guiding mood, materials, and messaging from pitch to press, securing placement in Dezeen and more.

The Result
A seamlessly integrated brand experience across digital and physical environments, setting a new creative standard for the Yoga With Adriene team and its millions-strong global audience.

Elevating a classic with parts, gear, and purpose-built retail.

The Ask
Modernize a legacy brand and grow new revenue streams—from merch to custom woodgrain kits—while preserving its cult-favorite heritage.

The Solution
LAKE developed Wagonmaster’s product strategy, retail experience, and supporting content—launching new products and bringing cohesion to storytelling across platforms.

The Result
A seamless extension of the Wagonmaster brand into product and lifestyle, with new retail touchpoints, a refined digital presence, and a platform for long-term growth—rooted in nostalgia but built for today.

Handcrafted solid-wood loudspeakers blending artistry, heritage, and audiophile-grade sound.

The Ask
Bring a high-design audio brand to life from the ground up—capturing both its sonic integrity and soulful aesthetic.

The Solution
LAKE led the full launch: defining brand identity, designing packaging, producing all photography and copy, building an immersive e-commerce site, and creating a unified presence across social and digital.

The Result
A striking debut for a design-forward speaker brand—High Moon Hifi launched with a cohesive, elevated identity that resonated with both audiophiles and aesthetes alike.

Workspaces designed and built to scale.

The Ask
Launch and scale new market locations across the U.S., while boosting presales and ensuring cohesive brand execution.

The Solution
We developed a go‑to‑market playbook, managed field marketing and media buys, directed in‑house photo/video production, and aligned sales and marketing through hard‑hat tours and COVID‑era positioning.

The Result
+70% customer satisfaction, +50% growth in office inventory presales. A scalable GTM framework launched across 100+ markets and a 2× boost in conversion through a nationwide referral program.