Building the brand like it’s our own

  • Brand voice and messaging development

  • Creative direction, design, brand storytelling

  • Go-to-market strategy and launch planning

  • Campaign concepting, production, and execution

  • End-to-end content production (copy, photo, video)

  • In-house photography with a branded, editorial approach

  • Full-service marketing support with agency-level expertise

A non-exhaustive list of what we can do for you:

Brand. Marketing. Digital. Strategy.

Identity, campaigns, content, growth—we handle it all with agency-level expertise and founder-level ownership.

What Our Clients Have to Say

Lauren and Kelly are a dream team and worked wonders taking our brand to market. Kelly is a unicorn in that she is not only a world class photographer, but she is also an incredibly skilled writer, storyteller, and content manager. Lauren has a wealth of experience working with creative agencies on growth marketing, paid media strategy, and business management. They are both smart, hardworking, and wonderful, and just "get it."

—Kate D., Corador

Their agility as creative thinkers is particularly noteworthy; LAKE seamlessly navigates between high-level strategy and meticulous detail, ensuring neither aspect is neglected. This ability to remain grounded in the "big picture" while crafting the finer points is a rare and valuable talent.

—Melissa P., High Moon Hifi

Working with LAKE was like adding two trusted creative partners to our team. They really took the time to understand what we were trying to build—and brought clarity, smart thinking, and a ton of heart to the process. We left every meeting feeling energized and confident. I can’t imagine having done this without them.

—Hallie B., AutoCamp

The Brands We Build For

1. Experience-Driven Hospitality Brands

Boutique hotels, destination retreats, or lifestyle hospitality groups ready to launch, rebrand, or expand into new offerings—whether that’s retail, signature products, or immersive guest experiences.

2. Design-Conscious Brands

Founder-led or mission-driven brands in home, wellness, or lifestyle with a strong POV and product-market fit, looking to evolve their brand, launch strategically, and connect emotionally through content.

3. Brands Launching or Scaling Something New

From first-time openings to product extensions, these clients need full creative support—from positioning and campaign strategy to production and go-to-market execution. They’re all in—and ready to build something lasting.