Case Study

Full-scale brand management and execution.

Image by Maria Del Rio

In under a year and with a lean team of 3 part-time contractors, LAKE led Corador from pre-launch to a premium home decor brand with:

  • 70% sales growth in 2025, and a standout

  • $775 AOV—more than 4x the industry average.

OF NOTE → We scaled Corador across every channel, without the overhead, thanks to a lean, part-time team and in-house photography, which saved an estimated $92,000 in payroll and production costs.

When Corador, a brand-new home goods company, brought us on, the mission was clear: build a brand that feels as intentional and lasting as the products themselves while meeting crucial revenue milestones along the way.

Step one: Voice

We defined a brand tone that was warm, grounded, and clear—something that could flex across digital, print, and social while standing out in a crowded market.

Step two: Storytelling

To bring Corador to life, we developed a content strategy centered around real people and authentic stories. From long-form Journal features to campaign copy, every piece of content was built to connect.

Step three: Performance

With a strong foundation in place, we launched smart campaigns, strategic partnerships, and thoughtful creative—all designed to drive awareness and conversions without losing soul.


Scope of Work
Go-to-Market Strategy · Brand Positioning · Content Strategy · Messaging Architecture · Campaign Development · Customer Journey Mapping. · Paid Media Strategy · Launch Timeline + Milestone Planning · Creative Direction · Influencer Relations · Copywriting · Social Media · Journal Interviews + Production · Newsletter Marketing · Photo & Video Production · SEO · E-Comm Optimization · Agency Management


Corador launched in 2024, offering artisan-made soft goods for the home—highly considered, heirloom-worthy pieces made accessible. Since launch, the brand has consistently outperformed expectations typically reserved for much larger, more established players.

📍 corador.com | @coradorhome

What Our Client Has to Say:

“Lauren and Kelly are a dream team and worked wonders taking our brand to market. Kelly is a unicorn in that she is not only a world class photographer, but she is also an incredibly skilled writer, storyteller, and content manager. Lauren has a wealth of experience working with creative agencies on growth marketing, paid media strategy, and business management. They are both smart, hardworking, and wonderful, and just ‘get it.’”  —from Kate D., Corador

Campaign Snapshots

  • Domino Magazine with Dan Pelosi

    Product Placement - Domino Magazine

    Jan 2025. Partnered with Chef Dan Pelosi in a Domino Magazine feature of his Hudson Valley home tour.

    Design: Dan Pelosi
    Photography: Kate S. Jordan

  • Corador Pasadena Photoshoot

    Artisan Content Collaborations

    Summer 2024. Launched “At Home With” series to showcase artists in their homes and learn their approach to design outside their native medium. Distributed in email, social, and Corador Journal.

    Photography: Del Rio Photography

  • Influencer Partnership

    Partnership with Hans Lorei Design

    Fall 2024. Collaborated with Instagram & TikTok Influencer Hans Lorei on a paid partnership to drive brand awareness for Corador among his highly engaged and design-savvy audience.

    Full video here.

  • UGC Instagram Example

    UGC TRADE AGREEMENTS

    Developed a competitive in-kind trade agreement that we scaled across dozens of lifestyle influencer accounts to drive awareness while conserving marketing dollars for our paid ad strategy.

    Full video here.

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