Case Study

Full-scale marketing strategy and execution.

Within 6 months, we brought new momentum into an underperforming Cape Cod property, we implemented strategic brand messaging and targeted omni-channel campaigns, resulting in:

  • 50% increase in market awareness

  • 30% growth in the email database

  • 50% year-over-year increase in branded search volume

OF NOTE → Executed AutoCamp’s first East Coast omni-channel marketing campaign (OOH, Direct Mail, Radio, Email, Digital, Field) leveraging cross-functional collaboration without expanding internal overhead.

AutoCamp faced a challenge: its new and marquee Cape Cod property that was underperforming, and the brand needed stronger awareness, sharper positioning, and a strategy to bring the experience to life across channels. We stepped in to rebuild the way people experience the Cape, and reinforce the story of outdoor hospitality with elevated design.

Step one: Diagnose + Align

We quickly assessed what wasn’t working—everything from funnel drop-off to brand disconnects—and aligned the leadership team on a plan. This included auditing AutoCamp’s digital channels, clarifying the brand narrative, and identifying areas where messaging and targeting needed to evolve.

Step two: Build + Activate

With a clear roadmap in place, we led creative production, deployed new channels (including PR and Direct Mail), and established full-funnel support, encompassing email flows, paid media, and social. Each asset was carefully crafted to capture attention for AutoCamp’s East Coast experiences.

Step three: Scale What Works

In just six months, we helped turn around performance in Cape Cod and the Catskills, which set the stage for future growth. That meant systematizing workflows, onboarding agencies, building budgets and forecasts, and establishing a brand foundation that could be applied across properties nationwide.

Scope of Work
Campaign Strategy · Funnel Optimization · Media Buying · Email Marketing · Creative Production · Campaign Planning · Messaging Budgeting + Forecasting · Experiential Agency Management · Influencer Partnerships


AutoCamp blends the traditional outdoor experience with a boutique hotel's service and design-forward thinking - located in 9 locations across the US.

📍 autocamp.com | @autocamp

'“Working with LAKE was like adding two trusted creative partners to our team. They really took the time to understand what we were trying to build—and brought clarity, smart thinking, and a ton of heart to the process. We left every meeting feeling energized and confident. I can’t imagine having done this without them.”

Hallie B., AutoCamp

What Our Client Has to Say:

Campaign Snapshots

  • CitiBike X Autocamp sponsorship

    Citi Bike Sponsorship

    Autocamp branded CitiBike stations across Manhattan and Brooklyn. QR Codes atop the stations provided a discount and captured email addresses.

    Media: Lyft.

  • La Colombe X AutoCamp brand partnership activation

    La Colombe X Autocamp

    Brand partnership with La Colombe across field activations nationwide. Autocamp sponsored key feeder market lifestyle and sporting events to bolster a vibrant summer spent outdoors.

    Flyering: Alt Terrain.
    Sampling: in-house team.

  • Autocamp direct mail piece

    Direct Mail Campaign

    “Summer’s Goin’ to be Beachin’” Campaign launched omni channel efforts across New England to build awareness for AutoCamp Cape Cod targeting families with children.

    Agency: KleerMail.

  • Autocamp poster advertising

    Poster Ad Campaign

    To build momentum for regional travel, Autocamp launched a guerilla effort to poster key Brooklyn neighborhoods capitalizing on Fall travel plans upstate.

    Media: Wild Posting

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