PROPOSAL PREPARED FOR

KKDW

OUTDOOR

Marketing Package

Date: 1 July 2025

Contact: lauren@lake.studio, kelly@lake.studio

Overview

We’re excited about the opportunity to support [Client Name] as you grow your landscaping business from the ground up. With a strategic foundation in place—from visual identity to digital presence and paid media—we’ll help you reach new clients, stand out in your market, and establish a brand built for long-term growth.

This proposal outlines a comprehensive marketing package built to launch and support your business for the first 3 months.

  • We'll develop a brand identity that positions [Client Name] as a trusted, approachable, and professional service provider.

    Deliverables:

    • Brand Discovery

    • Logo Design (primary + secondary)

    • Color Palette + Typography

    • Brand Style Guide (PDF)

    Tagline and Messaging Toolkit (voice, tone, key phrases)

  • Design, Copy, Development

    A user-friendly, mobile-responsive website built to generate leads and showcase your work.

    Deliverables:

    • Sitemap + UX Planning

    • Website Copywriting (up to 5 pages: Home, About, Services, Gallery, Contact)

    • Website Design (custom design using Squarespace)

    • Basic SEO Setup (keywords, meta tags, alt text)

    • Contact Form Integration

    • Launch Support and Training

    Add-ons available: scheduling tools, blog functionality, CRM integration

  • Strategy, Creative, and Execution

    Launch a targeted digital ad campaign to drive local awareness and generate inquiries.

    Deliverables:

    • Platform Setup (Google + Meta Ads Manager)

    • Ad Strategy + Audience Targeting

    • Creative Development (static + video ads)

    • Campaign Management (4–6 weeks)

    • Performance Reporting + Optimization

    Ad spend included: $2,000 (can be scaled based on results)

  • Deliverables:

    • Platform Setup (Instagram + Facebook)

    • 2 Months of Content Creation (professional photos and video)

    • Caption Writing + Hashtag Strategy

    • Graphic Design + Light Photo Editing

    • Community Engagement (responding to comments/messages)

    • Monthly Reporting

Project Breakdown

1. Brand Identity

Total: $4,000

We'll develop a brand identity that positions [Client Name] as a trusted, approachable, and professional service provider.

Deliverables:

  • Brand Discovery Session

  • Logo Design (primary + secondary)

  • Color Palette + Typography

  • Brand Style Guide (PDF)

  • Tagline and Messaging Toolkit (voice, tone, key phrases)

2. Website (Design, Copy, Development)

Total: $7,000

A user-friendly, mobile-responsive website built to generate leads and showcase your work.

Deliverables:

  • Sitemap + UX Planning

  • Website Copywriting (up to 5 pages: Home, About, Services, Gallery, Contact)

  • Website Design (custom design using Webflow, Squarespace, or WordPress)

  • Basic SEO Setup (keywords, meta tags, alt text)

  • Contact Form Integration

  • Launch Support and Training

Add-ons available: scheduling tools, blog functionality, CRM integration

3. Paid Ad Strategy, Creative, and Execution

Total: $5,000 (including $2K ad spend)

Launch a targeted digital ad campaign to drive local awareness and generate inquiries.

Deliverables:

  • Platform Setup (Google + Meta Ads Manager)

  • Ad Strategy + Audience Targeting

  • Creative Development (static + video ads)

  • Campaign Management (4–6 weeks)

  • Performance Reporting + Optimization

Ad spend included: $2,000 (can be scaled based on results)

4. Social Media Management (2 Months)

Total: $3,500

Build brand visibility and credibility through consistent, quality content.

Deliverables:

  • Platform Setup (Instagram + Facebook)

  • 2 Months of Content (3 posts/week)

  • Caption Writing + Hashtag Strategy

  • Graphic Design + Light Photo Editing

  • Community Engagement (responding to comments/messages)

  • Monthly Reporting

Total Project Cost: $19,500

(+ optional add-ons based on needs)

Timeline:

Project Duration: 8–12 weeks
Social Media + Ad Management: 60 days post-launch

Next Steps:

If this looks aligned with your goals, we’d love to schedule a quick kickoff call to confirm scope and timeline. A formal contract and invoice will follow.