Case Study
Big Thinking for Flexible Spaces
Expanding a National Workspace Brand, One Market at a Time
Mission: drive new market growth with a cohesive strategy that could scale—while maintaining the brand’s reputation for excellence in every location.
Step one: Go-to-Market Strategy
We developed a scalable launch framework to support 100+ markets, helping teams stay aligned across field marketing, sales, and operations.
Step two: Execution
From photo and video production to hard hat tours and referral programs, we managed every part of the marketing lifecycle—always with an eye on local nuance and national consistency.
Step three: Integration
By connecting marketing and sales efforts, we created a more seamless customer journey, enabling better lead generation, faster presales, and stronger brand management in new cities.t
Key Results
→ Launched new markets nationwide, with:
- +70% customer satisfaction score
- +50% in office inventory presales
→ Developed a GTM strategy used across 100+ markets
→ Led cross-functional alignment between marketing and sales
→ Managed the brand’s first full-scale commercial production
→ Launched a national referral program contributing to 2x conversion rate
→ Oversaw end-to-end campaign management aligned with corporate growth goals
OF NOTE → Our work spanned coast to coast and across teams—building a marketing engine that scaled with the brand, even in the face of rapid expansion and a shifting post-COVID landscape.
Scope of Work
New Market Launches · Go-to-Market Strategy · Brand Management · Field Marketing · Campaign Development · Media Buying · Content Production · Creative Direction · Sales Integration · Hard Hat Tours · Commercial Production · Referral Program Strategy · COVID-era Product Positioning
Industrious blends the flexibility of coworking with the polish of a Fortune 500 experience—offering over 150 locations in 65+ cities across the US, Europe, and Asia.